Finesse Haircare Designed to Sell
New Packaging a Hit

Stamford, CT (November 14, 2007) – Lornamead, Inc., a global leader in personal care products, has introduced a colorful package re-design of its extensive Finesse™ hair care product line.  

The multi-hued graphic motif conveys the well-known self-adjusting qualities of Finesse shampoos and conditioners while clearly distinguishing one formula from another.

“On the occasion of the brand’s 25th birthday, it was fitting that this popular hair care line from the ‘80’s got an up-date,” said George P. Russell, CEO of Lornamead, Inc.  “This iconic brand continues to attract new users to its established customer base, a tribute to the effectiveness of Finesse,” he added.

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Finesse Selected for 8th Annual Latin GRAMMY^® Gift Basket
Only Hair Product in Awards Gift Baskets

Stamford, CT (October 31, 2007) – Lornamead, Inc., a global leader in personal care products, announces the selection of Finesse shampoos and conditioners for inclusion in the Latin GRAMMY® Awards Gift Baskets for top celebrities. 

Gift baskets are given only to Presenters and Performers of the 8th Annual Latin GRAMMY Awards, held November 8th at the Mandalay Bay in Las Vegas.  This year those celebrities are expected to include Juan Luis Guerra, Camila, Conjunto Primavera and Laura Pausini , among others.

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Winners of Finesse LifeStyles Model Contest Announced
Applicants from All 50 States

Stamford, CT (September 5, 2007) — Lornamead, Inc., parent company of Finesse hair care products, announced today the winning contestants of the national Finesse Lifestyles Model Contest.

The contest, benefiting Locks of Love charity, launched in July of 2006 and ran for approximately one year. Playing on the brand's memorable tagline, "Sometimes you need a little; sometimes you need a lot," contestants were invited to submit to the contest web site "before and after" photos which demonstrate their changing hair styles over the years.

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